Designed
with nature.

Our products look to nature and its genius solutions for inspiration. Discover how we lead and innovate using what nature provides as a baseline through our unwavering design principles.

Timelessness

With simplicity comes timelessness that never fades, and you'll enjoy pieces that become staples in your wardrobe.

Versatility

Our clothes transcend single usage – we make multi-functional pieces that adapt to your life and style, on the mountain, in the city, and at home.

Natural

Driven by our roots in the land of the merino sheep, we continue to lead, innovate, and create from what nature provides, taking unnecessary plastic out of performance apparel.

Longevity

icebreaker is the opposite of fast fashion — we stand for high-quality performance that thrives in your wardrobe for many seasons.

Purpose

We make purposeful clothing that responds to your body’s functional needs so you feel naturally better.

Sustainability

We believe in leaving the planet better than we found it by not wasting precious resources and considering every step.

Performance-led

Our clothes are made with natural fibres at their core, meeting your performance needs.

With simplicity comes timelessness that never fades, and you'll enjoy pieces that become staples in your wardrobe.

Our clothes transcend single usage – we make multi-functional pieces that adapt to your life and style, on the mountain, in the city, and at home.

Driven by our roots in the land of the merino sheep, we continue to lead, innovate, and create from what nature provides, taking unnecessary plastic out of performance apparel.

icebreaker is the opposite of fast fashion — we stand for high-quality performance that thrives in your wardrobe for many seasons.

We make purposeful clothing that responds to your body’s functional needs so you feel naturally better.

We believe in leaving the planet better than we found it by not wasting precious resources and considering every step.

Our clothes are made with natural fibres at their core, meeting your performance needs.

Our journey to
plastic-free

We're committed to using natural fibres and eliminating petrochemical synthetics from our clothing. 96.14% of our global fabric composition is plastic free.

LEARN MORE

Get to know our plastic-free fabrics.

Merino wool

Our hero fibre is distinctive across all our product ranges – many products are made from 100% merino fibres. With its resilience, merino wool lasts longer and regulates your body temperature through thermoregulation. It naturally resists odours and feels luxuriously soft on your skin.

SHOP 100% MERINO

TENCEL^™ Lyocell

We source TENCEL™ Lyocell, which transforms natural wood into cellulosic fibres using a closed-loop process. This eco-friendly fibre is exceptionally gentle on your skin – experience it first-hand blended with merino fibre in our Cool-Lite™ innovation. TENCEL™ is a trademark of Lenzing AG, learn more at tencel.com.

SHOP COOL-LITE™

Linen

Our T-shirt range is enhanced by blending merino and linen, combining the qualities of two amazing natural fibres. Flax plants provide the source for linen, a natural fibre. We grow our high-quality linen in its natural habitat – Belgium. When we blend it with merino, the flax fibres complement the wool's natural moisture absorption before it feels wet.

SHOP MERINO LINEN

Cotton

Another amazing natural fibre combination is merino wool and cotton. This blend is soft and breathable, making it ideal for everyday wear. As we continue to move away from synthetic fibres, we’ll increase our cotton use. In most instances, we use organically grown cotton.

SHOP MERINO COTTON