Inside
icebreaker.

Natural pioneers. Jeremy Moon creates a new category of natural performance clothing made with one of nature's incredible materials – merino wool.

Partners for life. We establish long-term partnerships with key merino wool growers.

International partnerships. We expanded our manufacturing hub to Shanghai to advance our capacity and access the best technology.

Top to toe: development of hats, socks, scarf, and gloves. We open our first retail store in Wellington, New Zealand.

First company in the world to print graphics on merino wool.

Leading the industry. One of the first outdoor apparel brand to source wool through the ZQ programme, banning mulesing from supplying farms.

No need to duck. We develop MerinoLoft™, a natural insulation made from merino fibre that offers an alternative to duck down.

We develop Cool-Lite™, a breakthrough blend of merino wool and TENCEL™ Lyocell fibres.

Transparent and proud. Our first Transparency Report publically discloses our supply chain, policies, structure, and practices launches. Develop RealFleece™ innovation.

Introducing the Growers Club. An industry-first. We launch 10-year supply contracts to help transform on-farm economics, social, and environmental sustainability. icebreaker becomes part of VF Corporation.

Move to natural launch. Global movement towards choosing more nature-focused solutions with ambassador Ben Lecomte and The Vortex Swim.

Making natural progress. We continue to innovate with merino fibres and bio-based synthetic fibres in our move towards being plastic-free.

We develop ZoneKnit™ innovation. ZoneKnit™ ISPO award winner. Added an ultrafine fibre to the range at 15.5 micron: MerinoFine™.

The road to regenerative. We aim to switch to regeneratively grown wool. Enter partnership with The New Zealand Merino Company and their ZQRX platform. Develop Shell+™ innovation and proudly win the Outdoor Retailer award for it.