Product
Our design principles
icebreaker is not a fashion company. We like to be relevant, but if we’re too ‘right now’ it will probably be over by the time you wear it. We want our clothing to be relevant in your wardrobe for many seasons.
Simplicity
With elegant simplicity comes timelessness that doesn't date.
Longevity
icebreaker is the polar opposite of fast fashion. Through high quality performance our goal is to thrive in your wardrobe and during your activities for many seasons.
Versatility
Our clothes transcend single usage – we make multi-functional pieces that adapt to your life and style, on the mountain, in the city and at home.
Purpose
We make purposeful clothing that responds to your body’s active needs.
Natural
We are the natural performance pioneers. Our roots are founded in the land of the merino sheep - that drives us to continue to lead, innovate and create from what nature provides.
Sustainability
Our design position is to use only what we need and nothing that we don't. We believe in leaving the planet better than we found it, by not wasting precious resources and considering every step in the process.
91% of our global fabric composition is natural fibre and only 9% is man-made.* *As at 2020.
How and why we use both natural and synthetic materials
To make our ‘top to toe’ layering system possible we sometimes combine our merino with other fibres. We never do this to make the fabrics cheaper or to compensate for poor quality wool. We do it to enhance the functionality of merino and create new uses for merino. Can you imagine your socks and underwear without a touch of ELASTANE® for stretch and comfort?
We are committed to inspiring an industry with less reliance on petrochemical fibres. Our research and development team is constantly searching for natural alternatives and solutions.
We work with the best that nature provides to provide the best natural performance solutions possible.
Our core fabrications
Sustainability isn’t just a feature of our products, it’s in the values and design of our business.
Read our transparency report
